Marketing News

Mary Kay Unveils Global Brand Platform

Launching across 40 markets worldwide, the campaign reintroduces the Happi Top 50 Company to a new generation of consumers.

Mary Kay Inc. is driving its next era of growth with the launch of a global brand platform.

Beauty Is More Beautiful Shared is the Happi Top 50 Company’s largest-ever global consumer-facing campaign. Launching across 40 markets worldwide, the campaign reintroduces Mary Kay to a new generation of consumers.

“Beauty Is More Beautiful Shared is a reflection of who we are and what we have always stood for: women supporting women,” said CEO Ryan Rogers. “As we enter our next era of growth, we are celebrating and empowering every Mary Kay woman, from our Independent Beauty Consultants to customers, expanding our reach and impact and bringing our promise of confidence, opportunity, and human connection to life in bold, relevant and compelling new ways.”

Global Experiential Activations

Beauty Is More Beautiful Shared rollout includes a blend of online amplification through digital platforms, social media, influencer partnerships and “real world” bold, out-of-home placements and events. Experiential consumer events designed to unite Gen Z IRL will kick off in New York this month, engaging a global community across 40 markets from Brazil, Mexico and China to Kazakhstan, the Czech Republic and more.

Watch the campaign here:

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